From strategy to
execution: Discover
what we can do for you
At Cherry, we help brands create a unifying story that connects insight to execution and strategy to results. Whether you’re shaping global positioning or launching in market, we keep your story straight, strong, and effective from start to finish.
Insight & Strategy:
Turning data into direction
“Cherry stands out for how quickly they get to grips with the business and what really matters. They ask thoughtful questions, surfacing key insights that may have been overlooked. Then they bring everything together into a clear, strategic story that brings teams together and helps drive real progress.”
Group Marketing Manager
Diagnostic Imaging
Brand Discovery (Founding / Ideation)
- Evidence planning
- Strategic planning
- Situational/ Competitive analysis
- Persona mapping
- Channel mapping
- Gap analysis
Brand Strategy Development
- Brand planning including writing, workshops, direction
- Positioning development and testing
- Brand narrative and sales flows
- Customer experience and omnichannel strategy
Engagement & Activation:
Bringing brand stories to life
“The Cherry team are phenomenal storytellers and the way you translate our products, situation and challenges into compelling and clear stories is incredible.”
Global Marketing Director
Cardiology
Brand Identity Creation
- Brand identity exploration
- Brand name ideation
- Logo design
- Packaging design
- Brand style guide / brand book with colour palette, typography, lexicon
Brand Activation / Launch
- Creative concept development
- Market shaping and disease awareness campaigns
- Photography and video creation
- Medical writing
- Website creation
- Collateral material development
- Marketing campaigns
- Sales training
- Omnichannel implementation
Brand Growth
- Internal and external customer engagement monitoring
- Reshape messaging, collateral in line with customer insights
- Partnership building
- Customer experience strategy and journeys
Influence & Endurance:
Building credibility that lasts
“Cherry combines the ability to act as a true strategic partner — deeply understanding our business, brand and goals — with hands-on, day-to-day support that really makes a difference. Having worked with them across many projects over the years, I’ve consistently seen how they bring fresh perspectives, challenge our thinking in the right way and feel like an extension of our own team.”
Global Brand Director
Hematology
Brand Loyalty
& Advocacy
- HCP / Patient community brand building
- KOL advocacy
- Patient association group advocacy
- Loyalty programs, brand ambassadorship
Brand Evolution
or Repositioning
- Lifecycle planning — explore new markets, product lines or target audiences
- Repositioning — LOE, new competition
